PR is very important in any business ,Public Relations is defined as the  practice of managing the spread of information between people or organisation and the target audience or public.So Pr is all about gaining exposure,And how can you do that if you are a unsigned rapper?You can do it through BEEF.
You start criticizing a well established rapper and compare yourself to them It worked for 50 Cent that was before Social media.

The industry has changed exposure is achieved by selling your self ,using all types of media available to brand yourself ,especially social media, social media plays a major role in branding musicians. Artists like Chief keef kept on recording until executives saw their music videos on YouTube. South African rappers need to imitate international rappers and come up with their own sound,swag and gimmick.

Beefing till this day 50cent and Rick Ross

Who is your favorite South African rapper and Why?
For our rapper to improve what can they improve?


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Who got the game unlocked?

South Africa has a lot of talented rappers .Most of  them have no idea that Public Relations exist no wonder their music doesn't go nowhere. I'm not dissing anybody I'm just telling it like it is. The key to make it is a good public relations strategy because talent is a brand therefore people need to see it and feel it. The best way to create a hype for a mix tape or an album is to have a campaign. The best way to create the hype for your production is to brand it before you even begin to record it . And another way is to create a YouTube page ,where you post videos of yourself recording in the booth, and a tweet about it constantly and mention other rappers you working with and update your Facebook status more often. This last strategy is mostly used in the hip-hop industry,all you have to do is print T-shirts with the name of your album printed in the front and give them away for free to me that's free advertising.


Source:www.google.com/images                 Source:www.google.com/images

I'm not an expert in hip-hop but I know for a fact that before you make it you need to do a lot of mix-tapes and free performances to build a fan base and get your music heard. In south Africa there's two well known hip-hop magazines ,which are Hype magazine and Ispeakhiphop. Underground rappers send their mix tapes to those magazines and that gives them a better chance to be featured on the following issue. You got the keys all have to do is unlock game (industry or hip-hop game) and that's only possible with a good PR strategy. You don't need a record deal to make it in the commercial world .You have to use the keys that PR provided and the rest is history.